Philadelphia, PA – February 3, 2020 – PROTORQUE’s Joe Rivera has partnered with the “King of Clutches” and high-horsepower technology, Boninfante Friction, to up the ante on the market-leading line of ProTorque converters. This ensures growth and a bigger, better, badassier future for the company, its customers, and the racing industry.
Putting two of the performance industry’s premier minds of the “bellhousing” together in one place makes just as much sense as peanut butter and jelly, and the result is just as enticing. Honing their skills since adolescence and with similar backgrounds from having grown up in the industry, Rivera and Boninfante’s namesake, Rob Boninfante, each brings a lifetime of experience and proven performance as experts of their respective fields and crafts.
The decision was certainly an easy one to make for ProTorque’s Rivera, as he knew it was in the best interest of the company and of its racers to join forces with Boninfante to provide increased performance and technology.
Boninfante Friction, the world leader in friction clutch manufacturing for the motorsports market, has been involved in drag racing since 1988. Since then, the company has grown to support every single Top Fuel and Funny Car team in NHRA competition and has won every NHRA pro class championship since ’98. Boninfante’s recent move to making parts for automatic transmission racecars has been a natural progression over the last several years, and this union adds even more clout with Rivera providing the finest driveline parts in the world.
Boninfante is, unquestionably, the most trusted name when it comes to high-horsepower applications and handles nearly all of its machining and manufacturing completely in-house for a truly unparalleled quality control environment. From its contracts with top-tier aerospace entities to the United States government, Boninfante has proven time and time again to be at the absolute top of the game when it comes to performance and manufacturing.
By having access to Boninfante’s state of the art, world-class machining technology, ProTorque will be able to develop more innovative products, produce them more quickly, help racers win more races, and set bigger records.
“Boninfante handles more horsepower than anyone else, and it is a true honor to be working with a company of this caliber,” said Rivera. “The team at Boninfante is absolutely brilliant and we’re excited to start rolling. Get ready for an all new level of performance with ProTorque and expect to see many new products from this collaboration that will be born from Top Fuel technology. This is going to be epic!”
The collaboration between ProTorque’s Rivera and Boninfante is nothing new, as the two men have been working in support of one another for over 10 years. This new era for this brain trust of power transfer will become the epicenter of fluid dynamics development to carry automatic performance racing through the future with dominance. Already in effect as of January, 2020, more details will be forthcoming as the transition progresses.
To learn more, or to order, please visit www.ProTorque.com or call ProTorque directly at (631) 218-8700.
About ProTorque:
Since its inception in the ‘80s, ProTorque has focused on quality and quality has been the reason for its phenomenal growth and customer loyalty. In 2020, Joe Rivera from ProTorque moved into Boninfante Friction’s state of the art facility in Philadelphia, Pennsylvania, where all resources are devoted to motorsports and the development of high-performance products. For more information, visit online at www.ProTorque.com, “like” ProTorque on Facebook at facebook.com/ProTorque and follow ProTorque on Instagram at @ProTorque. Tag #TeamProTorque to be featured.
Contact:
Joe Rivera | P: (631) 218-8700| E: sales@protorque.com | W: www.protorque.com
Media Contact:
Ainsley Jacobs| P: (267) 738-2134 | E: ainsley@PTENmarketing.com | W: www.PTENmarketing.com | P.TEN Marketing
###